Prioritising culture, people away from their home places or their heritage, evoke a feeling or a sense of distance and longing. This nostalgia is sometimes pleasant and sometimes not. We, at Mangalsutra online, have therefore decided to create an online platform for them to wear their emblem of love and commitment and remain true to their identity and culture. We have decided to branch out with exotic Indian wedding jewelry, specifically for the north Indian like diamond mangalsutra and thali mangalyam design for South Indian as per their culture and tradition. The modern and western touch to the classic mangalsutra is exactly what the south Asian community in New York want and thrive for. We are proud of this venture and are pleased to see a liking towards this.